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Client: Newfoundland and Labrador Tourism The following program was awarded Best Creative Campaign of the Year by the Canadian Public Relations Society’s ACE Awards (Achieving Communications Excellence) in 2026. It also won: 🥇 Gold – Best Use of Artificial Intelligence in a PR Campaign 🥇 Gold – Best Digital Communications Campaign of the Year 🥇 Gold – Best CSR or Cause-Related Campaign Business challenge: Newfoundland and Labrador is one of the most spectacular places in

Client: Pacific Wild Alliance The following program was awarded Best Campaign of the Year by the Canadian Public Relations Society’s ACE Awards (Achieving Communications Excellence) in 2025. It also won: 🥇 Gold – Brand Development Campaign of the Year 🥇 Gold – Digital Communications Campaign of the Year 🥈 Silver – Best Use of Media Relations 🥉 Bronze – Best Cause-Related Campaign Business challenge: Pacific Wild has long fought to protect wild Pacific salmon, a keystone s

Client: Canadian Lung Association In 2023, the following program was awarded the Best Creative Campaign of the Year by the Canadian Public Relations Society’s (CPRS) ACE Awards (Achieving Communications Excellence). It also won: 🥇 Award of Excellence – Best Use of Media Relations (IABC Gold Quill) 🥇 Award of Excellence – Healthcare Campaign of the Year (IABC Gold Quill) 🥇 Gold – Best Use of Media Relations (CPRS ACE) 🥇 Gold – Healthcare Campaign of the Year (CPRS ACE) 🥇

Client: Mercedes-Benz Canada Business challenge: Motorsport competition is based on experience, tactics, and skill. It’s one sport where all athletes, regardless of gender, compete head-to-head. Yet in 2022, just 1.5 per cent of licensed motorsport drivers worldwide were female and there hasn’t been a female driver in F1 in nearly 50 years. Mercedes-AMG sought to challenge the “status quo” impression of what a race car driver looks like by shining the spotlight on a line-up o

Client: Co-operators Business challenge: To signal change and promote its new personalized investment advice and services offering, Co-operators worked with the team to unveil a dynamic new brand identity via a national integrated campaign that included mass advertising, social, public relations and retail activation. The new identity reflected a complete brand transformation, shifting Co-operators from a traditional and insurance-only brand to a personalized forward-thinking

Client: NEON & Universal Live Entertainment Business challenge: NEON and Universal Live Entertainment chose the GTA to host the Canadian premiere of Jurassic World: The Exhibition. This thrilling, family-friendly interactive experience, based on one of the biggest blockbusters in cinema history, features life-size dinosaurs, cutting-edge technology and richly themed prehistoric environments. For experience seekers, much like how the film became a must-see event, it leaves aud

Client: The Original Santa Claus Parade Business challenge: The Original Santa Claus Parade brings joy and wonder to the streets of downtown Toronto while capturing the hearts of millions of Canadians who tune into the national broadcast each year. The Parade operates as a non-profit and is supported by corporate sponsors, private donors and volunteers to bring it to fruition each year. With a modest media buying budget, the Parade’s marketing communications and media relatio

Client: Prostate Cancer Foundation Canada Business challenge: Prostate Cancer Foundation BC was established in 1997 as a grassroots non-profit organization to help men diagnosed with prostate cancer. What started as a helpline, grew into an umbrella organization hosting fundraisers, providing emotional, mental, and practical prostate cancer support, and awarding research grants – all for better prevention, detection, and treatment of the disease. During the pandemic, the orga

Client: Kilburn Live Entertainment Business challenge: Kilburn Live and Mattel partnered to create a breakthrough, one-of-a- kind global...

Client: TRACK Business challenge: Canada’s premier customer experience agency, TRACK connects people to brands through experiences that...

Client: PS&Co Business challenge: PS&Co is an independent, entrepreneurial, creative collaborative with expertise in brand strategy and...

Client: Unique Lives & Experiences Business challenge: When the North American tour of John Cleese’s Why There Is No Hope stand-up comedy...

Client: Kilburn Live Entertainment Business challenge: The agency was charged with developing a strategic communications program to...

Client: Athabasca University Business challenge: Athabasca University (AU) is one of the world’s fastest-growing fully virtual...

Client: Athabasca University Business challenge: Uniquely founded on the principles of flexibility and openness, Athabasca University’s...

Client: Kilburn Live Entertainment Business challenge: Kilburn Live in collaboration with Hasbro challenged the agency to develop a strategic communications program to launch GYGO! (Get Your Game On), an action-packed active play attraction that features 14 activations including Nerf Challenge, an experience playfully designed around the popular collection of toys and sports equipment. Solution: To introduce the GYGO! attraction, drive awareness and encourage ticket sales to

A new independently-owned Canadian PR agency, Edery & Lord Communications, is turning heads having just won 14 awards, including two of the highest global and regional honours in the PR industry, namely: The International Association of Business Communicators (IABC) Gold Quill Small Agency of the Year (six to 20 employees). This recognition represents the highest-scored entries given to an agency, by the platform’s esteemed blue ribbon judging panel. The Canadian Public Rela