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TRACK: Agency Profile Building

Client: TRACK

Business challenge:

Canada’s premier customer experience agency, TRACK connects people

to brands through experiences that are the most relevant to them wherever they are on their

journey. While the data-driven creative agency has experienced accelerated growth in Canada, as well as expansion into the United States, TRACK possessed modest brand recognition among key media pools.



Solution:

To amplify the TRACK brand and build the profile of its thought leaders, Edery &

Lord developed a dedicate news bureau program for the agency to generate compelling

editorial coverage that would differentiate Track as an industry brand and build trust and

credibility for the agency thought leaders.




Results:

TRACK’s news bureau program continues to raise the agency’s profile via contributed

articles, insightful commentary on business trends and events, corporate news announcements and via the agency’s leaders participating on industry panels and award show juries.



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