Client: TRACK
Business challenge:
Canada’s premier customer experience agency, TRACK connects people
to brands through experiences that are the most relevant to them wherever they are on their
journey. While the data-driven creative agency has experienced accelerated growth in Canada, as well as expansion into the United States, TRACK possessed modest brand recognition among key media pools.
Solution:
To amplify the TRACK brand and build the profile of its thought leaders, Edery &
Lord developed a dedicate news bureau program for the agency to generate compelling
editorial coverage that would differentiate Track as an industry brand and build trust and
credibility for the agency thought leaders.
Results:
TRACK’s news bureau program continues to raise the agency’s profile via contributed
articles, insightful commentary on business trends and events, corporate news announcements and via the agency’s leaders participating on industry panels and award show juries.
