top of page
Background Texture.png

Future of Learning

Client: Athabasca University

Business challenge:

Athabasca University (AU) is one of the world’s fastest-growing fully

virtual educational institutions serving 40,000 students across 87 countries. It is both a pioneer and a foremost leader in higher learning online. ​Edery & Lord was tasked to develop a thought leadership-focused media relations program that would fit seamlessly into the marketing and advertising efforts for their 50th anniversary campaign.​


Edery & Lord devised a strategic program that positioned AU as the go-to authority

on trends in the future of education globally. Programming consisted of strategic

media announcements of the university’s pioneering partnerships, a “Future of Learning”

consumer poll, a thought-leadership focused “Future of Learning” event in partnership with The Globe and Mail, and a robust news bureau leveraging AU’s expansive expertise.​


The agency delivered far beyond AU’s expectations, and more critically, enrollment at

the university grew at record-setting levels. This program generated outstanding results, with a

reach of over 28 million, 89 per cent of which were pure-play editorials including many high-

quality segments in Tier 1 broadcast outlets. ​


bottom of page