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PS&Co: Agency Profile Building

Client: PS&Co

Business challenge:

PS&Co is an independent, entrepreneurial, creative collaborative with expertise in brand strategy and design, advertising, digital, and C-suite consulting. Founded by advertising industry trailblazers Frank Palmer and Bob Stamnes, the agency group wished to build profile for its unique approach and offering, while differentiating PS&Co as an industry brand so that it captures the mindshare of their elusive audience.



Solution:

Utilizing media relations and content development as strategic vehicles, Edery & Lord

generates a steady drumbeat of editorial dialogue in key verticals via a robust news bureau

program. Activities include thought leadership initiatives, acquisitions, campaign and specialty

practice news announcements to build brand awareness of PS&Co and its disciplines among key audiences, specifically among the marketing decision-making audience in Canada.



Results:

The ongoing program continues to generate awareness and authority by reaffirming

PS&Co’s founders, along with other key senior executives as industry disruptors and champions of substantive change in traditional marketing. As a result of the agency’s strategic

programming, PS&Co enjoys an enviable share of voice in the marketing, communications and advertising industry.

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