A new independently-owned Canadian PR agency, Edery & Lord Communications, is turning heads having just won 14 awards, including two of the highest global and regional honours in the PR industry, namely:
The International Association of Business Communicators (IABC) Gold Quill Small Agency of the Year (six to 20 employees). This recognition represents the highest-scored entries given to an agency, by the platform’s esteemed blue ribbon judging panel.
The Canadian Public Relations Society’s (CPRS) Best Creative Campaign of the Year at this year’s ACE awards in Toronto for its “Lungs in the Air” campaign on behalf of the Canadian Lung Association, with integrated agency partner, McCann Canada.
“Having brave clients across the broad spectrum of sectors, who put their utmost trust into us, is what makes our work and these award wins that much more meaningful,” said Martine Lévy, partner, Edery & Lord Communications. “We want to thank our clients, and we look forward to continuing our efforts in breaking new ground this coming year.”
Clients who are sharing in these accolades with Edery & Lord Communications include: The Canadian Lung Association, Mercedes-Benz Canada, Athabasca University, and Kilburn Live who presented World of Barbie’s global debut in Canada last year.
“I want to express my deepest thanks to the Edery & Lord team for their outstanding efforts, and for giving us exposure that we otherwise would have never had,” said Terry Dean, president and CEO, Canadian Lung Association. “Their campaign wasn’t a one-and-done initiative – it continues to be a great catalyst and underpinning element of all the work we are doing today across our organization.”
Edery & Lord Communications is comprised of a powerhouse team, with long-time veteran practitioners and young, passionate go-getters. Based in Toronto with satellite offices in Vancouver and Montreal, it is a pandemic-born agency, that just recently officially launched in the industry. Lévy is a long-time Canadian PR trailblazer, most recently managing director of DDB Public Relations, the integrated PR division of DDB Canada, which she built from the ground up and led for more than two decades.
Today, Edery & Lord Communications offers a host of integrated PR services including: strategic counsel and planning, full-service media relations, influencer, digital and social media marketing, thought-leadership and content development, experiential brand activations and events, and media training and crisis/issues management.
In addition to the winning clients noted above, the agency also serves: Moët Hennessy’s portfolio of champagnes, wines and spirits; Co-operators; Go Auto; Chandos Construction; The Canadian Institute for Advanced Research (CIFAR); TrackDDB; Sony Music; Jurassic World: The Exhibition; and the Italian Trade Association, among others.
Lévy noted that the firm is currently working on some industry-leading projects in the areas of artificial intelligence, and impact and purpose-driven investing in business. It is reflective of how the Canadian PR industry is continuing to grow leaps and bounds, all in keeping pace with the latest technological and human advancements.